Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Employment
Advertising, marketing, promotions, public relations, and sales managers held about 700,000 jobs in 2002. The following tabulation shows the distribution of jobs by occupational specialty.
- Sales managers 343,000
- Marketing managers 203,000
- Advertising and promotions managers 85,000
- Public relations managers 69,000
These managers were found in virtually every industry. Sales managers held almost half of the jobs; most were employed in manufacturing, wholesale and retail trade, and finance and insurance industries. Marketing managers held more one-fourth of the jobs; manufacturing, and professional, scientific, and technical services industries employed more than one-third of marketing managers. More than one-third of advertising and promotions managers worked in professional, scientific, and technical services, and information industries, including advertising and related services, and publishing industries.
Most public relations managers were employed in services industries, such as other services (except government), professional, scientific, and technical services, finance and insurance, health care and social assistance services, and educational services.
Job Outlook
Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. Employers will particularly seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.
Employment of advertising, marketing, promotions, public relations, and sales managers is expected to grow faster than the average for all occupations through 2012, spurred by intense domestic and global competition in products and services offered to consumers. However, projected employment growth varies by industry. For example, employment is projected to grow much faster than average in scientific, professional, and related services such as computer systems design and related services and advertising and related services, as businesses increasingly hire contractors for these services instead of additional full-time staff. On the other hand, little or no change in employment is expected in many manufacturing industries.
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